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Tarenoviqal

Real projects, actual results

What happens when you stop guessing and start testing. These are conversion improvement projects we've completed—with the specific problems we found and the methods we used to fix them.

Conversion analysis workspace
SaaS Platform

Fixed a trial signup flow losing 62% of visitors

The problem was obvious once we recorded sessions: their signup form asked for credit card details before showing the product. People abandoned at that exact step.

+47%
Trial signups
31%
Conversion lift
  • Moved payment collection to day 5 of trial
  • Simplified initial form to name and email only
  • Added progress indicator showing 3 steps instead of hiding them
  • Changed CTA from "Start Trial" to "See How It Works"
Educational Services

Consultation booking rate doubled by removing options

They offered 8 different consultation types on their booking page. Analysis showed people spent 2+ minutes comparing options, then left without booking any.

+104%
Bookings
-68%
Page exits
  • Reduced to one main consultation type with clear outcome
  • Removed comparison tables that created decision paralysis
  • Added single calendar view instead of multi-step scheduler
  • Included client question examples to set expectations
Professional Services

Contact form completion up 83% after fixing mobile view

Their contact form worked fine on desktop but was nearly impossible to complete on mobile—67% of their traffic. Input fields were too small and the submit button fell below the fold.

+83%
Form submissions
4.2min
Avg time saved
  • Increased touch target sizes to 48px minimum
  • Changed multi-column layout to single column on mobile
  • Made submit button sticky at bottom of viewport
  • Reduced required fields from 9 to 4
Coaching Platform

Discovery call requests increased 56% with better context

Their call booking page had a generic form with no explanation of what happens during the call. People didn't know what to expect, so they hesitated.

+56%
Call requests
22%
Show-up rate gain
  • Added bullet list showing exactly what we'll discuss
  • Included typical questions clients ask during calls
  • Specified call duration (30 minutes) upfront
  • Changed headline from "Book Now" to "What We'll Cover"

How we actually do this

There's no magic involved. We record what people do on your site, identify where they struggle, test changes, and measure what happens. Here's the sequence.

1

Record real sessions

We install session recording tools and watch 50+ actual user sessions. You'd be surprised what people do differently than you expect.

2

Find friction points

We identify exactly where people hesitate, get confused, or leave. Usually it's 2-3 specific elements causing most problems.

3

Test hypotheses

We create variations addressing those specific issues and run proper A/B tests. No guessing—we need statistical significance before changing anything.

What clients say after working with us

Renske van der Berg
Renske van der Berg

Educational Platform Owner

I was skeptical about the session recording at first—felt invasive. But watching actual users struggle with our checkout flow was eye-opening. The changes they suggested seemed too simple to work, but our conversion rate jumped 41% in three weeks.

Siobhan O'Reilly
Siobhan O'Reilly

Consulting Business Lead

They found problems I'd looked at for months without seeing. Our contact form was losing people because the industry dropdown had 47 options. We cut it to 8 categories and form completions doubled. Sometimes the obvious answer is only obvious after someone points it out.

Want to see what's actually happening on your site?

We can analyze your current conversion funnel and show you exactly where people are getting stuck.

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